A/B testing

An A/B test is a form of split testing in which you can test multiple variants against each other to see which variant has the best conversion rate. The aim is to use the test to measure which suggested donation amounts yield the most and therefore increase conversion.

Content article

Baseline
- Suggested donation amounts
- Information about baseline
A/B test
- Setup A/B test
- Results A/B test

See here also the explanation as given at the iRaiser Academy on 20 January 2022

Baseline

Suggested donation amounts

You can A/B test on the donation flow within the Kentaplatform. Via Settings > Set donation amounts you can set different suggested donation amounts. The currently set amount is your baseline. The baseline is the basis from which you measure and compare split tests.

When someone makes a donation you will see the suggested donation amounts:

This can also include text to give more interpretation of what you are doing with the amount. For example:

When adjusting donation amounts, at the bottom you have to indicate whether you want to keep the current baseline or create a new one.

If you create a new baseline it will start measuring from that point on. You can see all its results via Settings > A/B testing. If you keep the current baseline, the adjustments are taken into account, but the baseline in terms of measurement remains intact. This is useful if, for example, you have made a typo and want to adjust it.

Information about baseline

If you go to Settings >A/B testing you will always see the huige baseline at the top:

You can see here:

Active since
The moment when the chosen amounts were set
Chosen amounts
The chosen donation amounts. If you move over them you will also see the description
Number of visits
The number of visitors who came to the donation form
Number of Donations
The number of times the donation has been completed
Conversion
The percentage of visitors who completed the donation
Average donation amount
The average amount made per donation
Days active
The number of days these donation amounts are like this
Achievements
You can see here whether that is the baseline or a split test group

You can click on the gear icon and then view details to see more specific information about the Donations:

That's all information about the current baseline.

A/B test

Set test

You start an A/B test by clicking on "start A/B test". All currently set data will then be filled in automatically:

In the A/B test, variants can be specified for:

the amounts
the order of the amounts
the mouse-over text

You can do two types of A/B test:

Test against current baseline
Where you change only Group A or Group B, testing against the current baseline
Test two separate groups
Where you change both Group A and B, testing two new groups against each other.

From then on, donors randomly see the suggested amounts belonging to Group A or B. Suppose you have set these amounts:

And you click save then the test starts:

From then on, visitors who go to the donation form will either see the donation amounts as set at A, or from B. You'll see these randomly. You can't change the suggested donation amounts while an A/B test is running.

Results test

You can abort a test yourself by going to the cog above the test and choosing 'Abort'. And otherwise it is automatically stopped when 100 Donations have been made to both groups. Because you can get a group randomly, it may be that, for example, 130 Donations have been made to one group and 100 to the other.

If the test is stopped then the results will appear in the history, as for example in the case of this test that was manually aborted:

Interpreting the results is also important. It may seem that one group has better results, but if there is a very high Donations in one group it distorts the picture. We recommend looking at these critically and you can choose to set one of the groups that has a better conversion rate as a new baseline via Settings > Suggested donation amounts.

Vanliga frågor

Can I download an Excel file of the results?

Why don't I get to see results?

Kanske också intressant

Monthly report

What is included in the Monthly reports?
Directly after the end of a calendar month, a financialële Monthly report is available within the iRaiser Dashboard. The financialële Monthly reports contain a sum of all income and expenses in the month in question. It includes the following transactions:

transactions that have been given the status 'paid' in the month in question
only transactions settled via the online checkout
successful PayPal and Tikkie transactions are also included in the statistics

The Monthly reports can be viewed by month and downloaded by the site administrator in an excel file.
What do the columns mean?
All black amounts are income and all red amounts are expenses.
Donated
This includes donation income. Both regular donations and any start-up donations. It is a sum of the donation amounts. This does not include contributions to transaction fees, registration fees and webshop revenue.
Registration fee
This includes receipts from paid registration fees.
Webshop
This includes receipts from webshop items purchased at registration.
Total refunded/refunded
The total amounts refunded by the site administrator and the total refunded by an end user, respectively.
Transaction fees including VAT
This is the cost of the payment service provider including VAT. PLEASE NOTE: this is an eo good indication of these costs. The costs may differ slightly from the actual payment service provider costs. For the actual payment service provider costs, please refer to the statement of these costs by the relevant payment service provider that can be seen in the payment service provider's dashboard. These transaction fees are automatically deducted from payouts by the payment service provider.
iRaiser fees incl. VAT
This refers to iRaiser's variable licence fees including VAT. These are calculated automatically per transaction based on the applicable agreements. In case of a volume tier this is automatically taken into account. The corresponding invoice of these costs can be downloaded via the download button. These variable iRaiser licence fees are automatically deducted from the payouts by the payment service provider. unless other agreements have been made.
Split by Sub site and Campaign
At th top of the report are the totals for the entire website. A breakdown is then given on that:

All transactions directly below the website homepage, broken down by Campaigns. Below that are the income from transactions on Fundraisers and Team pages created directly under the homepage and therefore not covered by a Campaign. Finally, general Donations made directly on the website's homepage. At the bottom there is a subtotal of all transactions directly under homepage, i.e. not under a Sub site or Campaigns.
In case of using the iRaiser Sub site module: all transactions per Sub site. For each Sub site, a breakdown of transactions per Campaigns is also given. Below that are the income from transactions on campaign and team pages that were created directly under the Sub site page and thus do not fall under a campaign. Finally, general Donations made directly on the website's Sub site page. At the bottom is a subtotal of all transactions directly under the relevant Sub site.

GDPR changes

The following changes went live on 20 October 2022 (iRaiser Premium and iRaiser Forms) and on 18 October 2022 (Digicollect): (Update: some more changes went live on 20 June 2023. See point four of this article)
Content:iRaiser Premium

General terms and conditions and privacy
Opt-ins have become soft opt-ins

Keep informed
To fill in your phone number
Newsletter

Enter whether data may be shared
Update 20 June 2023: Adjustment in showing donor name

Digicollect

General terms and conditions and privacy
Opt-ins have become soft opt-ins

Mobile number
Newsletter

Enter whether data may be shared

iRaiser Premium (incl. iRaiser Forms):
In the Academy of 20-01-2022, the changes were discussed:

iRaiser Academy 20-01-2022
0:00 Introduction 1:32 A/B testing of donation amounts12:17 A/B testing summary and questions16:01 Badges for Action Starters 20:12 Badges summary and questions26:54 New SUMO34:37 SUMO summary 37:50 Consent Registration for Telecom Act*43:50 Consent registration summary and questions

1. General terms and conditions and privacy
.
According to the Consumer & Market Authority, general terms and conditions are valid if the consumer knows they apply at the time he or she purchases the service from you. So you must make the general terms and conditions available and clickable in the sign-up and donation flow. - Source
When creating an action én when making a donation, Users no longer have to agree to the terms and conditions. You automatically agree to these when making the Donations or when continuing in the flow:

As you now also automatically agree to the privacy statement, we have added this to the api as well. This will be automatically saved as consent for newly created Fundraisers after 20 October. For old action starters/donors, this data is not saved retroactively.
2. Opt-ins have become soft opt-ins
Normally, a consumer must give an active opt-in at the time he or she wants to receive a newsletter or to be contacted by phone. The exception to this rule is the concept of 'customer relationship'. Since 1 July 2021, the concept of 'customer relationship' has been broadened for charities. Besides a financialële transaction, a volunteer and event participant is also counted under a customer relationship. In other words, someone who takes action on your behalf may be seen as a customer relationship. For a donor, this was already the case as they completed a financialële transaction. - Source
We replaced several opt-ins with soft opt-ins for the above reason. Whereas previously you had to tick yourself that you want to be kept informed of News updates, for example, this tick is now already on by default. This also applies to the two different tick boxes aimed at telephone solicitation. Here it is good to know that you, the customer, can change these consent texts yourself in the dashboard. We have turned on the checkmark by default in these places:
To keep informed
This is what you will see after making a Donations:

b. When entering your phone number in the Sign up flow or Donate
We can turn on the second tick about marketing purposes at your request.

c. Newsletter (when donating)

3. Indicating whether data may be shared
Contact information was shared (at the time it was entered by the donor) with the action starter. As this is not always desirable, we chose to add an additional soft opt-in when making a donation to an action, team, company on Campaign:

You, as a donor, can choose not to share details with the initiator of the action. This can be:

The action initiator
The team captain
The company manager
The project manager

If you uncheck this box (which is on by default) then that data is not shared with the action starter. Who will see it returned as Anonymous:

In the Excel file, an additional column has been added, at the very end, with 'Share contact information':

You as site administrators can still view this data.
4. Update 20 June 2023: Adjustment in show first name donor
Since 20 June 2023, a change has gone live that relates to the following scenario:
- You make a Donation and, when Donating, choose not to share your details with the initiator.
Previously, the name on the front end was then always shown as anonymous. With the logic that it's strange not to share your details with the initiator of the action, but that they could then still see at the front end who had donated.
We noticed, however, that it raised a lot of questions and confusion among donors. Especially because they were under the impression that showing the name was only linked to the checkbox "Display my name on the website. "
We have now made that showing of name dependent only on the option "Shield my name on the website." If that tick is not turned on, you will see the donor's name on the website.
To clarify, we have now changed the text on sharing with the initiator to: "Sharing my contact information with the initiator of this action, so they may send me a thank you, for example."
We hope this makes it a lot clearer for the donor. This is a change that took effect from 20 June. Older Donations have not been made visible retroactively. In case you had an old donation where it was indicated that the data should not be shared with the initiator, the check mark at name blocking has now been switched on for each old donation. If you have a donor who wanted this to be shown, you can now change this in the system by looking up the donation and setting the checkmark to 'do not hide'.
Digicollect
In the academy of 6-10, the changes were discussed:

Digicollect Academy 06-10-2022
02:45 - Poules 23:45 - Recent updates 30:00 - GDPR changes 35:04 - Digicollect action month

1. General terms and conditions and privacy
According to the Consumer & Market Authority, general terms and conditions are valid if the consumer knows they apply at the time he or she purchases the service from you. So you should make the general terms and conditions available and clickable in the sign-up and donation flow. - Source
When creating a collection box én when making a donation, Users no longer have to agree to the terms and conditions. You automatically agree to these when making the donation or when continuing in the flow:

2. Opt-ins have become soft opt-ins outs
Normally, a consumer must give an active opt-in at the time he or she wants to receive a newsletter or to be contacted by phone. The exception to this rule is the concept of 'customer relationship'. Since 1 July 2021, the concept of 'customer relationship' has been broadened for charities. Besides a financialële transaction, a volunteer and event participant is also counted under a customer relationship. In other words, someone who takes action on your behalf may be seen as a customer relationship. For a donor, this was already the case as they completed a financialële transaction. - Source
We replaced several opt-ins with soft opt-ins for the above reason. Whereas previously you had to tick yourself that you want to be kept informed of News updates, for example, this tick is now already on by default. This also applies to the two different tick boxes aimed at telephone solicitation. Here it is good to know that you, the customer, can adjust these consent texts yourself in the dashboard.
We have turned on the tick by default in these places:
When entering the mobile number
When creating a collection box, if you enter a phone number both checkboxes for approach for tips or marketing purposes are on by default. We can enable the functionality to show the second tick for you:

Newsletter
When donating, if you leave your email address then opt-in for the newsletter is also already automatically on:

3. Indicate whether data may be shared
Contact information was shared (at the time it was filled in by the donor) with the collector. As this is not always desirable, we chose to add an additional soft opt-in when making a Donations: 'My contact information may be shared with the collector.' :

If you uncheck this box (which is on by default) then that data is not shared with the collector. It will see them as Anonymous in the automatic Emails:

In the Donations overview that a collector can see, the donation can also be seen as anonymous:

You as site administrators can still view this data.

API users and links.

Through an API key you can retrieve information (automatically) on the platform. There are several parties that have established links to systems such as Salesforce, Collectekracht, Microsoft Dynamics. Content of articleAPI-keyLimitUse API keygenerate API keyAPI key sharingLink with CRMBased on downloadsAutomatic linking (not real-time)Coupling via iRaiser Connect (real-time)Salesforce linkage (real-time via iRaiser objects)Famous integratorsiRaiser Connect couplers CMSTB EudonetIfunds (Engage)Cisis (Converse/Collect force)XaptiCivicoopSalesforce links (via our Salesforce link)Xebia (former Gcompany)CobraBluedeskOutbirds (formerly Bridgin.it)Customer examples API-keyYou can generate and use an API key yourself at no cost. An API key allows you to make API calls and retrieve information from the database associated with the platform. An API key is linked to a site and so it only allows you to retrieve information about that site.LimitThere is a default limit of 100 requests per minute and 500 requests per hour. This is also sufficient to retrieve the data. If you want to increase this number you can contact iRaiser.Use API keyIn our developer portal you can find all the technical information about using the API key. So you can see exactly what information you can retrieve. For example, there you can see the iRaiser API, the Digicollect API and the technical information about iRaiser Connect.API key generationVia Integrations > API users you will arrive at the overview page with API users. Here you can generate a new key as follows:Click Add and enter the user's name there. You can then choose whether the user can only read information, or also modify it (via write permissions). In this Menu you can also deactivate the user at a later time.When you click save, the API users have been created. Click on the i to see the keyYou will also see information there about the known ip addresses this key has been used by and what calls have been made.API key sharingAn API key basically gives you access to all data found on the site. Therefore, make sure you share a key in a secure way. For example, if an integrator needs it to establish the link, we recommend that you send it via a password-protected file and share the password by text message, for example. Link with CRMYou can get data from the iRaiser platform into your own CRM in several ways. In this we offer a fixed form where you can get the data from the platform and then you have to process it yourself and get it into your CRM. Often there is still a conversion needed to make sure that the data is converted to the format of data in the CRM and needs to be linked properly. Therefore, to set up that process, an integrator is often used.Based on downloadsFrom the iRaiser dashboard you can create downloads, for example of Fundraisers, Teams and Donations. There are customers of ours who periodically do an import into a CRM based on these downloads. Often there is still some editing to do to make the data suitable for import, or the import is aligned with the Excel file you can generate from iRaiser. We usually announce changes to the columns, to ensure that this does not disrupt the customer process.Automatic linking (not real-time)Using the api key, you can periodically retrieve data from the iRaiser platform. For example, if you retrieve the data once an hour or a day and process it in the CRM. Creating such a link does require technical knowledge and usually you need an integrator for this. Coupling via iRaiser Connect (realtime)You can also establish a real-time link via iRaiser Connect. This works on the basis of webhooks. We are given an endpoint to send a message to when a certain event occurs and based on that, you can use the api key to retrieve all the corresponding data and then process it yourself. We can optionally set at which events such a message is sent. Creating such a link does require technical knowledge and usually you need an integrator for this. Installing the link also involves costs on our side. If you want to know more about this, please contact your account manager.Salesforce link (real-time via iRaiser objects)This functionality will be deprecated. While existing configurations will remain functional, they will no longer receive updates or support moving forwardYou can interface with Salesforce based on iRaiser Connect. However, we have also established a standard link with Salesforce. The difference with the link via iRaiser Connect is that in Salesforce we put all the information in ready-made iRaiser objects (a kind of packages with all the data in it) directly into Salesforce. It then has to be retrieved by you and put into Salesforce. However, you do need technical knowledge to ensure that the data is then processed in Salesforce. For example, you need to see exactly what data you want and you may need to convert the data to another format so that it matches your data. To automate this, customers of ours often use an integrator. You can find the technical information on this page under the heading Salesforce. Installing the link on our side also involves costs. If you want to know more about this you can contact your account manager. Famous integrators iRaiser Connect couplersCMCM offers links to their CDP (Customer Data Platform) where all the information comes in. From here you can set up mails, but especially mobile journeys during events, for example. They can also link with Digicollect for during a collection. More information.STB EudonetSTB Eudonet has built a link to its CRM for both iRaiser and Digicollect. In real time, a Donations or Fundraisers is also immediately visible in Eudonet's CRM. More information.Ifunds (Engage)Via Ifunds, iRaiser can be paired with Engage 365. All campaigners, donors and donations and Newsletter subscriptions that are recruited automatically land in Engage 365. More information.Cisis (Converse/Collective Force)Cisis can link an iRaiser platform to Converse and Digicollect platforms link to Collectekracht. More information.XaptiXapti offers an online CRM solution in which everything around the giving process can be recorded. Data from iRaiser can be linked to this. More information.Civicoop (automatic link, not real-time)Civicoop has linked to CiviCRM. CiviCRM is an open source CRM aimed at non-profits and CiviCooP has been active in the Dutch speaking CiviCRM world for quite a few years. In doing so, they are mostly in Flanders.The extension that has been developed is open source and can therefore be used by more organizations that work with CiviCRM and would like to retrieve data from iRaiser. The existence can be found here. Salesforce links (via our Salesforce link)Xebia (formerly Gcompany)Xebia as an integrator has already helped many customers establish Salesforce links and ensures that data from iRaiser is processed in your own Salesforce environment. More information.CobraCobra also works with the standard Salesforce link and helps streamline customer processes with Salesforce. More information.BluedeskBluedesk integrates data from the iRaiser platform into Salesforce via the iRaiser link. More informationOutbirds (formerly Bridgin.it)Outbirds provides a customized link between the iRaiser platform and Salesforce. More information. Customer examplesThe api can also be used in other ways, such as during events. Here are some examples: Maarten van der Weijden Foundation - streamingThe Maarten van der Weijden Foundation themselves linked to their stream via the api. In doing so, they periodically collected recent Donations and displayed them on the stream:They also created a library for this purpose, which other customers (with technical knowledge) can also use. They did not use an iRaiser Connect link, but kept in mind any limits during data retrieval.Dutch gaming marathon - streamingThe Dutch Gaming Marathon used iRaiser Connect in 2020 to show real-time Donations and related messages on the stream. You can read more about this in this article. KNRM - Auction SiteKikz has linked to the KNRM via the api. They have a special auction site where action starters can log in with their iRaiser account (this is checked via the api if the data is correct) and auction their own items. After the auction the amount is added to the right place in the iRaiser platform via a manual donation.Erasmus MC Foundation - link to EroutesAfter starting an action for the Tour Against Cancer, action starters received an invitation from eRoutes. Based on your own chosen distance and your GPS location, the app suggests routes to run.

PSP description

Any transaction that is done has a description. If there is no PSP description filled in then it will say Donations <sitename> or Registration fee <sitename>, depending on whether it is a regular donation or one to which registration fee is linked.
You can add extra text to the PSP description. This will then appear with the description and either for Donations <sitename> or for Registration fee <sitename>.
Example:
Here is the PSP description "PSP description with attribute" entered

In the Buckaroo dashboard (this works the same with other payment providers), this looks like this:

A donor will also see this on their bank statement or banking app. Depending on the number of characters filled in, the PSP description will be shown and therefore visible to a donor.
You can set the PSP description per level, and in Buckaroo's (or another payment provider's) dashboard you can then search for all donations with that attribute.