A/B testing
Last modified: 24-12-2025Please note: This functionality does not yet work on sites with the Fuji or Everest theme (or where the Flex Editor is active)
An A/B test is a form of split testing in which you can test multiple variants against each other to see which variant has the best conversion rate. The aim is to use the test to measure which suggested donation amounts yield the most and therefore increase conversion.
Content article
See here also the explanation as given at the iRaiser Academy on 20 January 2022
Baseline
Suggested donation amounts
You can A/B test on the donation flow within the Kentaplatform. Via Settings > Set donation amounts you can set different suggested donation amounts. The currently set amount is your baseline. The baseline is the basis from which you measure and compare split tests.
When someone makes a donation you will see the suggested donation amounts:
This can also include text to give more interpretation of what you are doing with the amount. For example:

When adjusting donation amounts, at the bottom you have to indicate whether you want to keep the current baseline or create a new one.
If you create a new baseline it will start measuring from that point on. You can see all its results via Settings > A/B testing. If you keep the current baseline, the adjustments are taken into account, but the baseline in terms of measurement remains intact. This is useful if, for example, you have made a typo and want to adjust it.
Information about baseline
If you go to Settings >A/B testing you will always see the huige baseline at the top:
You can see here:
- Active since
The moment when the chosen amounts were set - Chosen amounts
The chosen donation amounts. If you move over them you will also see the description - Number of visits
The number of visitors who came to the donation form - Number of Donations
The number of times the donation has been completed - Conversion
The percentage of visitors who completed the donation - Average donation amount
The average amount made per donation - Days active
The number of days these donation amounts are like this - Achievements
You can see here whether that is the baseline or a split test group
You can click on the gear icon and then view details to see more specific information about the Donations:

That's all information about the current baseline.
A/B test
Set test
You start an A/B test by clicking on "start A/B test". All currently set data will then be filled in automatically:

In the A/B test, variants can be specified for:
- the amounts
- the order of the amounts
- the mouse-over text
You can do two types of A/B test:
- Test against current baseline
Where you change only Group A or Group B, testing against the current baseline - Test two separate groups
Where you change both Group A and B, testing two new groups against each other.
From then on, donors randomly see the suggested amounts belonging to Group A or B. Suppose you have set these amounts:
And you click save then the test starts:

From then on, visitors who go to the donation form will either see the donation amounts as set at A, or from B. You'll see these randomly. You can't change the suggested donation amounts while an A/B test is running.
Results test
You can abort a test yourself by going to the cog above the test and choosing 'Abort'. And otherwise it is automatically stopped when 100 Donations have been made to both groups. Because you can get a group randomly, it may be that, for example, 130 Donations have been made to one group and 100 to the other.
If the test is stopped then the results will appear in the history, as for example in the case of this test that was manually aborted:

Interpreting the results is also important. It may seem that one group has better results, but if there is a very high Donations in one group it distorts the picture. We recommend looking at these critically and you can choose to set one of the groups that has a better conversion rate as a new baseline via Settings > Suggested donation amounts.





