A/B testing
Last modified: 06-10-2025Please note: This functionality does not yet work on sites with the Fuji or Everest theme (or where the Flex Editor is active)
An A/B test is a form of split testing in which you can test multiple variants against each other to see which variant has the best conversion rate. The aim is to use the test to measure which suggested donation amounts yield the most and therefore increase conversion.
Content article
See here also the explanation as given at the iRaiser Academy on 20 January 2022
Baseline
Suggested donation amounts
You can A/B test on the donation flow within the Kentaplatform. Via Settings > Set donation amounts you can set different suggested donation amounts. The currently set amount is your baseline. The baseline is the basis from which you measure and compare split tests.
When someone makes a donation you will see the suggested donation amounts:
This can also include text to give more interpretation of what you are doing with the amount. For example:

When adjusting donation amounts, at the bottom you have to indicate whether you want to keep the current baseline or create a new one.
If you create a new baseline it will start measuring from that point on. You can see all its results via Settings > A/B testing. If you keep the current baseline, the adjustments are taken into account, but the baseline in terms of measurement remains intact. This is useful if, for example, you have made a typo and want to adjust it.
Information about baseline
If you go to Settings >A/B testing you will always see the huige baseline at the top:
You can see here:
- Active since
The moment when the chosen amounts were set - Chosen amounts
The chosen donation amounts. If you move over them you will also see the description - Number of visits
The number of visitors who came to the donation form - Number of Donations
The number of times the donation has been completed - Conversion
The percentage of visitors who completed the donation - Average donation amount
The average amount made per donation - Days active
The number of days these donation amounts are like this - Achievements
You can see here whether that is the baseline or a split test group
You can click on the gear icon and then view details to see more specific information about the Donations:

That's all information about the current baseline.
A/B test
Set test
You start an A/B test by clicking on "start A/B test". All currently set data will then be filled in automatically:

In the A/B test, variants can be specified for:
- the amounts
- the order of the amounts
- the mouse-over text
You can do two types of A/B test:
- Test against current baseline
Where you change only Group A or Group B, testing against the current baseline - Test two separate groups
Where you change both Group A and B, testing two new groups against each other.
From then on, donors randomly see the suggested amounts belonging to Group A or B. Suppose you have set these amounts:
And you click save then the test starts:

From then on, visitors who go to the donation form will either see the donation amounts as set at A, or from B. You'll see these randomly. You can't change the suggested donation amounts while an A/B test is running.
Results test
You can abort a test yourself by going to the cog above the test and choosing 'Abort'. And otherwise it is automatically stopped when 100 Donations have been made to both groups. Because you can get a group randomly, it may be that, for example, 130 Donations have been made to one group and 100 to the other.
If the test is stopped then the results will appear in the history, as for example in the case of this test that was manually aborted:

Interpreting the results is also important. It may seem that one group has better results, but if there is a very high Donations in one group it distorts the picture. We recommend looking at these critically and you can choose to set one of the groups that has a better conversion rate as a new baseline via Settings > Suggested donation amounts.
Frequently asked questions
That is not yet possible, there are no Excel options built in yet
If the level at which you set up the A/B test also uses rewards then you won't see any suggested donation amounts and the A/B test won't give any results either.
Perhaps also interesting
Recurring donations
It is only possible to make one-off Donations in this product. However, you may have another place where you can receive periodic Donations. In that case, you can add a link (in the place where you want to add this) via Settings > Recurring donations. You can set the following here: The URL that people are directed to in order to structurally Donate on. The title and content to go with itIf you want the link to be off temporarily but keep the content, you can click 'Yes, I want to ask the donor to become a structural donor'After making a Donations, you first come to the Thank You screen, where you can leave a message with the donation. Then you come to a screen where you can share your donation with your friends. Clicking on 'Become a recurring donor' will take you to the screen where you are asked if you want to become a structural donor:Our product iRaiser Forms does support recurring payments. Interested? Then click here for more information.
GDPR changes
The following changes went live on 20 October 2022 (iRaiser Premium and iRaiser Forms) and on 18 October 2022 (Digicollect): (Update: some more changes went live on 20 June 2023. See point four of this article)
Content:iRaiser Premium
General terms and conditions and privacy
Opt-ins have become soft opt-ins
Keep informed
To fill in your phone number
Newsletter
Enter whether data may be shared
Update 20 June 2023: Adjustment in showing donor name
Digicollect
General terms and conditions and privacy
Opt-ins have become soft opt-ins
Mobile number
Newsletter
Enter whether data may be shared
iRaiser Premium (incl. iRaiser Forms):
In the Academy of 20-01-2022, the changes were discussed:
iRaiser Academy 20-01-2022
0:00 Introduction 1:32 A/B testing of donation amounts12:17 A/B testing summary and questions16:01 Badges for Action Starters 20:12 Badges summary and questions26:54 New SUMO34:37 SUMO summary 37:50 Consent Registration for Telecom Act*43:50 Consent registration summary and questions
1. General terms and conditions and privacy
.
According to the Consumer & Market Authority, general terms and conditions are valid if the consumer knows they apply at the time he or she purchases the service from you. So you must make the general terms and conditions available and clickable in the sign-up and donation flow. - Source
When creating an action én when making a donation, Users no longer have to agree to the terms and conditions. You automatically agree to these when making the Donations or when continuing in the flow:
As you now also automatically agree to the privacy statement, we have added this to the api as well. This will be automatically saved as consent for newly created Fundraisers after 20 October. For old action starters/donors, this data is not saved retroactively.
2. Opt-ins have become soft opt-ins
Normally, a consumer must give an active opt-in at the time he or she wants to receive a newsletter or to be contacted by phone. The exception to this rule is the concept of 'customer relationship'. Since 1 July 2021, the concept of 'customer relationship' has been broadened for charities. Besides a financialële transaction, a volunteer and event participant is also counted under a customer relationship. In other words, someone who takes action on your behalf may be seen as a customer relationship. For a donor, this was already the case as they completed a financialële transaction. - Source
We replaced several opt-ins with soft opt-ins for the above reason. Whereas previously you had to tick yourself that you want to be kept informed of News updates, for example, this tick is now already on by default. This also applies to the two different tick boxes aimed at telephone solicitation. Here it is good to know that you, the customer, can change these consent texts yourself in the dashboard. We have turned on the checkmark by default in these places:
To keep informed
This is what you will see after making a Donations:
b. When entering your phone number in the Sign up flow or Donate
We can turn on the second tick about marketing purposes at your request.
c. Newsletter (when donating)
3. Indicating whether data may be shared
Contact information was shared (at the time it was entered by the donor) with the action starter. As this is not always desirable, we chose to add an additional soft opt-in when making a donation to an action, team, company on Campaign:
You, as a donor, can choose not to share details with the initiator of the action. This can be:
The action initiator
The team captain
The company manager
The project manager
If you uncheck this box (which is on by default) then that data is not shared with the action starter. Who will see it returned as Anonymous:
In the Excel file, an additional column has been added, at the very end, with 'Share contact information':
You as site administrators can still view this data.
4. Update 20 June 2023: Adjustment in show first name donor
Since 20 June 2023, a change has gone live that relates to the following scenario:
- You make a Donation and, when Donating, choose not to share your details with the initiator.
Previously, the name on the front end was then always shown as anonymous. With the logic that it's strange not to share your details with the initiator of the action, but that they could then still see at the front end who had donated.
We noticed, however, that it raised a lot of questions and confusion among donors. Especially because they were under the impression that showing the name was only linked to the checkbox "Display my name on the website. "
We have now made that showing of name dependent only on the option "Shield my name on the website." If that tick is not turned on, you will see the donor's name on the website.
To clarify, we have now changed the text on sharing with the initiator to: "Sharing my contact information with the initiator of this action, so they may send me a thank you, for example."
We hope this makes it a lot clearer for the donor. This is a change that took effect from 20 June. Older Donations have not been made visible retroactively. In case you had an old donation where it was indicated that the data should not be shared with the initiator, the check mark at name blocking has now been switched on for each old donation. If you have a donor who wanted this to be shown, you can now change this in the system by looking up the donation and setting the checkmark to 'do not hide'.
Digicollect
In the academy of 6-10, the changes were discussed:
Digicollect Academy 06-10-2022
02:45 - Poules 23:45 - Recent updates 30:00 - GDPR changes 35:04 - Digicollect action month
1. General terms and conditions and privacy
According to the Consumer & Market Authority, general terms and conditions are valid if the consumer knows they apply at the time he or she purchases the service from you. So you should make the general terms and conditions available and clickable in the sign-up and donation flow. - Source
When creating a collection box én when making a donation, Users no longer have to agree to the terms and conditions. You automatically agree to these when making the donation or when continuing in the flow:
2. Opt-ins have become soft opt-ins outs
Normally, a consumer must give an active opt-in at the time he or she wants to receive a newsletter or to be contacted by phone. The exception to this rule is the concept of 'customer relationship'. Since 1 July 2021, the concept of 'customer relationship' has been broadened for charities. Besides a financialële transaction, a volunteer and event participant is also counted under a customer relationship. In other words, someone who takes action on your behalf may be seen as a customer relationship. For a donor, this was already the case as they completed a financialële transaction. - Source
We replaced several opt-ins with soft opt-ins for the above reason. Whereas previously you had to tick yourself that you want to be kept informed of News updates, for example, this tick is now already on by default. This also applies to the two different tick boxes aimed at telephone solicitation. Here it is good to know that you, the customer, can adjust these consent texts yourself in the dashboard.
We have turned on the tick by default in these places:
When entering the mobile number
When creating a collection box, if you enter a phone number both checkboxes for approach for tips or marketing purposes are on by default. We can enable the functionality to show the second tick for you:
Newsletter
When donating, if you leave your email address then opt-in for the newsletter is also already automatically on:
3. Indicate whether data may be shared
Contact information was shared (at the time it was filled in by the donor) with the collector. As this is not always desirable, we chose to add an additional soft opt-in when making a Donations: 'My contact information may be shared with the collector.' :
If you uncheck this box (which is on by default) then that data is not shared with the collector. It will see them as Anonymous in the automatic Emails:
In the Donations overview that a collector can see, the donation can also be seen as anonymous:
You as site administrators can still view this data.
Target urls in the platform
General target urlsOur flows for starting fundraisers and donating largely follow a fixed sequence. In order to measure things even better, for instance in your own Google Analytics, the flow for starting an fundraiser and donating is described below.Below you need to replace <Mainurl> with the url of your platform.Good to know is that the url may be different. If your site uses sub sites (i.e. an extra layer above campaigns) then the main url will also be different. It will look like this: <sub site name.Mainurl> and replaces <Headurl> in the flow below, if you want to measure the flow at sub site level.If you want to set up a measurement in analytics, you can replace the ID and fundraiser url with .*Example:https://demo1.kentaa.nl/actie/.*/donate/.*/thanksHere you replace <fundraiser-url> and <ID> with .* to capture this.Click on the link below to go directly to the relevant flow1. Start fundraiserStarting general fundraiser at site levelIndividualCreate a teamTeam memberStarting fundraiser for a campaignsIndividualCreate a teamTeam member2. DonateGeneral donationDonate to a campaignDonate to an fundraiserDonate to a teamDonating to a sub site1. Start fundraiserhttps://<Hoofdurl>/come-in-fundraiser/choose--> choice page for which you want to start an fundraiser. This can be at website level, for a sub site or for campaign (or a combination of these)a. Start general fundraiser at site levelhttps://<Hoofdurl>/subscribing is redirected to https://<Hoofdurl>/participate/how-to-participate -> choose between participating as an individual, team or team memberWherever mandatory is indicated, this step always returns in the registration flow. If it is optional, this step may not appear in your application flow, depending on the configuration.i. IndividualSubscribehttps://<Mainurl>/participate/how-to-participate --> choice page individual, team, team member (mandatory)https://<Hoofdurl>/participate/who-are-you --> enter personal data (mandatory)https://<Hoofdurl>/participate/registration --> choose registration fee (optional)https://<Headurl>/participate/choose-activity --> choose activity (optional)The above steps can be changed in terms of order in the dashboard under settings > login flow, so they may be different for you.https://<Hoofdurl>/participate/fundraising-page --> create personal page (mandatory)https://<Mainurl>/participate/extra-questions --> additional questions (optional) https://<Hoofdurl>/participate/webshop --> webshop (optional)https://<Headurl>/participate/start-donation --> make start-donation? (optional)https://<Hoofdurl>/participate/summary --> overview page with your total order (mandatory)Add another person (optional)Here you enter the flow again but with /2 after the url, for example:https://<Headurl>/participate/who-are-you/2Rounding up:https://<Hoofdurl>/participate/complete --> how would you like to pay? (mandatory)https://<Hoofdurl>/participate/done --> payment succeeded (mandatory)https://<Mainurl>/action/fundraiserurl--> then return to the fundraising page you just created (replace fundraiserurl with the url of the page, optional)ii. Create teamThis flow has the same structure. However, there is an extra step in it, which is in bold.Subscribehttps://<Mainurl>/participate/how-to-participate --> choice page individual, team, team member (mandatory)https://<Hoofdurl>/participate/who-are-you --> enter personal data (mandatory)https://<Hoofdurl>/participate/registration --> choose registration fee (optional)https://<Headurl>/participate/choose-activity --> choose activity (optional)The above steps can be changed in terms of order in the dashboard under settings > login flow, so they may be different for you.https://<Hoofdurl>/participate/team-page --> create team page (mandatory)https://<Hoofdurl>/participate/fundraising-page --> create personal page (mandatory)https://<Mainurl>/participate/extra-questions --> additional questions (optional) https://<Hoofdurl>/participate/webshop --> webshop (optional)https://<Headurl>/participate/start-donation --> make start-donation? (optional)https://<Hoofdurl>/participate/summary --> overview page with your total order (mandatory)Add another person (optional)Here you enter the flow again but with /2 after the url, for example:https://<Hoofdurl>/participate/who-are-you/2Rounding up:https://<Hoofdurl>/participate/complete --> how would you like to pay? (mandatory)https://<Hoofdurl>/participate/done --> payment succeeded (mandatory)https://<Mainurl>/team/teamurl --> then return to the team page you just created (replace team-url with the url of the page, optional)iii. Team memberThere is also an extra step here, which is in boldSubscribehttps://<Headurl>/participate/how-to-participate--> choice page individual, team, team member (mandatory)https://<Hoofdurl>/join/team-member --> select team you want to join (mandatory)https://<Hoofdurl>/participate/who-are-you --> enter personal data (mandatory)https://<Hoofdurl>/participate/registration --> choose registration fee (optional)https://<Mainurl>/participate/choose-activity --> choose activity (optional)The above steps can be changed in terms of order in the dashboard under settings > login flow, so they may be different for you.https://<Hoofdurl>/participate/fundraising-page --> create personal page (mandatory)https://<Mainurl>/participate/extra-questions --> additional questions (optional) https://<Hoofdurl>/participate/webshop --> webshop (optional)https://<Headurl>/participate/start-donation --> make start-donation? (optional)https://<Hoofdurl>/participate/summary --> overview page with your total order (mandatory)Add another person (optional)Here you enter the flow again but with /2 after the url, for example:https://<Hoofdurl>/participate/who-are-you/2Rounding up:https://<Hoofdurl>/participate/complete --> how would you like to pay? (mandatory)https://<Hoofdurl>/participate/done --> payment succeeded (mandatory)https://<Mainurl>/action/fundraiserurl--> then return to the fundraising page you just created (replace fundraiserurlwith the url of the page, optional) B. Starting fundraiser for a campaign i. IndividualSubscribehttps://<Hoofdurl>/project/<Campaign name>/participate/how-to-participate --> choice page individual, team, team member (mandatory)https://<Hoofdurl>/project/<Campaign name>/participate/who-are-you--> enter personal data (mandatory)https://<Hoofdurl>/project/<Campaign name>/participate/registration --> choose registration fee (optional)https://<Hoofdurl>/project/<Campaign name>/participate/choose-activity --> choose activity (optional)The above steps can be changed in terms of order in the dashboard under settings > submission flow, so they may be different for youhttps://<Mainurl>/project/<Campaign name>/participate/fundraising-page --> create personal page (mandatory)https://<Hoofdurl>/project/<Campaign name>/participate/extra-questions --> additional questions (optional)https://<Hoofdurl>/project/<Campaign name>/participate/webshop --> webshop (optional)https://<Headurl>/project/<Campaign name>/participate/start-donation --> make start-donation? (optional)https://<Hoofdurl>/project/<Campaign name>/participate/summary --> overview page with your total order (mandatory)Add another person (optional)Here you enter the flow again but with /2 after the url, for example:https://<Hoofdurl>/project/<Campaign name>/participate/who-are-you/2Rounding up:https://<Hoofdurl>/project/<Campaign name>/participate/complete --> how would you like to pay? (mandatory)https://<Hoofdurl>/project/<Campaign name>/participate/done --> payment was successful (mandatory) https://<Mainurl>/action/fundraiserurl--> then return to the fundraising page you just created (replace fundraiserurl with the url of the page, optional)ii. Create teamThis flow has the same structure. However, there is an extra step in it, which is in bold.Subscribehttps://<Hoofdurl>/project/<Campaign name>/participate/how-to-participate --> choice page individual, team, team member (mandatory)https://<Hoofdurl>/project/<Campaign name>/participate/who-are-you --> enter personal data (mandatory)https://<Hoofdurl>/project/<Campaign name>/participate/registration --> choose registration fee (optional)https://<Mainurl>/project/<Campaign name>/participate/choose-activity --> choose activity (optional)The above steps can be changed in order in the dashboard under settings > login flow, so they may be different for you.https://<Hoofdurl>/projects/<Campaign name>/participate/team-page --> create team page (mandatory)https://<Mainurl>/project/<Campaign name>/participate/fundraising-page --> create personal page (mandatory)https://<Hoofdurl>/project/<Campaign name>/participate/extra-questions --> additional questions (optional)https://<Hoofdurl>/project/<Campaign name>/participate/webshop --> webshop (optional)https://<Headurl>/project/<Campaign name>/participate/start-donation --> make start-donation? (optional)https://<Hoofdurl>/project/<Campaign name>/participate/summary --> overview page with your total order (mandatory)Add another person (optional)Here you enter the flow again but with /2 after the url, for example:https://<Hoofdurl>/project/<Campaign name>/participate/who-are-you/2Rounding up:https://<Hoofdurl>/project/<Campaign name>/participate/complete --> how would you like to pay? (mandatory)https://<Hoofdurl>/project/<Campaign name>/participate/done --> payment was successful (mandatory) https://<Mainurl>/team/teamurl --> then return to the team page you just created (replace team-url with the url of the page, optional)iii. Team memberThere is also an extra step here, which is in boldSubscribehttps://<Hoofdurl>/project/<Campaign name>/participate/how-to-participate --> choice page individual, team, team member (mandatory)https://<Hoofdurl>/project/<Campaign name>/participate/team-member --> select team you want to join (mandatory)https://<Hoofdurl>/project/<Campaign name>/participate/who-are-you --> enter personal data (mandatory)https://<Hoofdurl>/project/<Campaign name>/participate/registration --> choose registration fee (optional)https://<Mainurl>/project/<Campaign name>/participate/choose-activity --> choose activity (optional)The above steps can be changed in order in the dashboard under settings > login flow, so they may be different for you.https://<Mainurl>/project/<Campaign name>/participate/fundraising-page --> create personal page (mandatory)https://<Hoofdurl>/project/<Campaign name>/participate/extra-questions --> additional questions (optional)https://<Hoofdurl>/project/<Campaign name>/participate/webshop --> webshop (optional)https://<Headurl>/project/<Campaign name>/participate/start-donation --> make start-donation? (optional)https://<Hoofdurl>/project/<Campaign name>/participate/summary --> overview page with your total order (mandatory)Add another person (optional)Here you enter the flow again but with /2 after the url, for example:https://<Hoofdurl>/project/<Campaign name>/participate/who-are-you/2Rounding up:https://<Hoofdurl>/project/<Campaign name>/participate/complete --> how would you like to pay? (mandatory)https://<Hoofdurl>/project/<Campaign name>/participate/done --> payment was successful (mandatory) https://<Mainurl>/action/fundraiserurl--> then return to the fundraising page you just created (replace fundraiserurl with the url of the page, optional)2. DonateIf you click donate then, if there is a choice, you will be taken to the following url:https://<Mainurl>/donate/choose --> If there is a choice then choose here what you want to donate toHere you have a choice between a general donation, a donation to a campaign, a donation to an fundraiser, a donation to a team and possibly a donation to a sub site. The choice depends on the settings of the platform.If you donate to an fundraiser, team or campaign on a sub site then the main url below should read as <sub site.mainurl>a. General donationhttps://<Hoofdurl>/donate --> choose amount and enter personal datahttps://<Headurl>/donate/<ID>/thanks --> thanks page you return to after paying.https://<Hoofdurl>/donate/<ID>/share --> page where you can share that you donated.https://<Hoofdurl>/donate/<ID>/periodic-donation --> page where you can indicate to become a structural donor (optional)b. Donate to campaignhttps://<Hoofdurl>/project/<Campaign-url>/donate --> choose amount and enter personal datahttps://<Mainurl>/project/<Campaign-url>/donate/<ID>/thanks --> thanks page you return to after paying. https://<Mainurl>/project/<Campaign-url>donate/<ID>/share --> page where you can share that you donated.https://<Hoofdurl>/project/<Campaign-url>/donate/<ID>/periodic-donation --> page where you can indicate to become a structural donor (optional)c. Donating to an fundraiserhttps://<Mainurl>/action/<fundraiserurl>/donate --> choose amount and enter personal datahttps://<Mainurl>/action/<fundraiserurl>/donate/<ID>/thanks --> thanks page you return to after paying. https://<Mainurl>/action/<fundraiserurl>/donate/<ID>/share --> page where you can share that you donated.https://<Mainurl>/action/<fundraiserurl>/donate/<ID>/periodic-donation --> page where you can indicate to become a structural donor (optional)d. Donating to a teamhttps://<headurl>/team/<team-url>/donate --> choose amount and enter personal detailshttps://<Mainurl>/team/<team-url>/donate/<ID>/thanks --> thanks page you return to after paying. https://<headurl>/team/<team-url>donate/<ID>/share --> page where you can share that you donated.https://<Hoofdurl>/team/<team-url>/donate/<ID>/periodic-donation --> page where you can indicate to become a structural donor (optional)e. Donating to a sub sitehttps://<sub site.Hoofdurl>/donate --> choose amount and enter personal detailshttps://<sub site.Mainurl>/donate/<ID>/thanks --> thanks page you return to after paying.https://<sub site.Hoofdurl>/donate/<ID>/share --> page where you can share that you donated.https://<sub site.Hoofdurl>/donate/<ID>/periodic-donation --> page where you can indicate to become a structural donor (optional)
Google Analytics and tracking
It is possible to track visitor behaviour on the iRaiser website, through Google Analytics. You can also have tracking pixels added by a support person upon request.Via Integrations > Google Analytics you can add a G-ID. From then on, measurements will come in to the linked GA4 property. You can find out the G-ID as follows:Click on Data streams: Then click on the url:On the top right you will see the ID:Visual ID:Add the G-ID. DatalayerWe fill an object with data that is pushed in the window.dataLayer so it can be used by Googles Tag Manager. Here you can see some examples of the object that is available, so it is clearer what kind of data you can expect here. For the full information, see the file: "Google Analytics 4 - Donation Purchase Event Documentation" (the are multiple tabs in that file)Here you can see examples of the datalayer after a Donations on an action page and in the Sign up flow:Example of the datalayer after donation on an action page:{"transaction_id": "T_0168de416b8d87cb47af12270e6a2a6cd6243c1f","affiliation": "iRaiser","value": "60. 0","currency": "CHF","payment_type": "ideal","items":"{"item_id": "D_0168de416b8d87cb47af12270e6a270a6cd6243c1f","item_name": "Donation on action by Henk Vries","item_brand": "iRaiser","item_category": "Fundraisers","item_category_2": "henk-vries-2","item_category_3": "Private","price": "60. 0","quantity": 1},{"item_id": "TC_0168de416b8d87cb47af12270e6a2a6cd6243c1f","item_name": "Transaction costs","price": "2.0","quantity": 1}]}&&">"item_category_3": "private","price": "60. And after the Sign up flow:{"transaction_id": "T_6a52a2e56689d38fc0dd3416869060e3367f57e3","affiliation": "iRaiser","value": "65. 0","currency": "EUR","payment_type": "ideal","coupon": "Discount code (as used)""items":[{"item_id": "D_57ef9a1aed94fe3129f995492a4b97f0b7bcfdb8","item_name": "Start donation","item_brand": "iRaiser","item_category": "Action","item_category_2": "john-doe","price": "15. 0","quantity": "1"},{"item_id": "RF_57ef9a1aed94fe3129f995492a4b97f0b7bcfdb8","item_name": "Registration fee","item_variant": "This is Registration fee","price": "50. 0","quantity": "1"},{item_id: "WI_Webshop item name",item_name: "Webshop item title",item_variant: "Item variant (as present)",price: "15.0",quantity: "1"}]}
Analytics
Within the platform, there are various options for viewing statistics. For example, you can export Donations, Fundraisers, Teams, Campaigns and Sub sites, as well as view Monthly reports. We also have ready-made overviews of relevant overall statistics and more on this in this support article.FiguresThe key figures can be found at the website level under Analytics > Download statistics. Here you can select a certain period for which you want to see the key figures and then click 'Create Excel file'. This will give you an Overview of the relevant key figures (the content may vary based on the content of your platform). These key figures can be useful to analyse the data on the platform and make adjustments if necessary.Specifically, you will see key figures in the following categoriesën (if present on the platform):PaymentsDonorsDonations by deviceDonations by payment method Average donation amountNumber of donationsPay Later Actions (including closed and invisible)TeamsProjectsSegmentsTransactionsAnalyticsAt each level you will see Analytics. These are graphically displayed statistics on the following components:Number of DonationsAverage donatedNumber of FundraisersSmile of participantsAnd if used on the platform:Selected ActivitiesSelected Registration feesReturning participantsYou can select a period you want to see the Analytics from at the top and you can optionally choose to download the statistics as a pdf.If you hover over the Analytics itself, you will see more information about it. Under 'Number of Donations', for example, you can see how many donations have been made. Statistics from underlying levelsBy default, statistics from underlying levels are turned on. This means that all statistics are shown. If you turn this off then you only get the statistics of that level. Concretely, for example, this looks like this:You are at the website level and also have Campaigns. If you don't choose to show statistics from underlying levels then you will only see statistics done at the website level. For example, general Donations. You won't see a donation made on a Campaign then.StatisticsOn each level you will also see general statistics:For example, you can immediately see the average donation amount, how many Donations there are and the amount raised. These statistics appear at every level. For example, for a Campaign specifically, you can immediately see all relevant information. In addition, action starters, for example, also see relevant statistics for them.Also here you see that toggle 'Also show statistics of underlying levels' and it works in the same way. With this, you differentiate between all statistics, and statistics that are directly below that level (which you are currently on). Statistics with this icon are clickable. This shows you graphs that are also clickable.
Determine the suggested donation amounts yourself
One of the most important pages within the platform is the donation page. In the donation form, the donor can decide how much to donate, or choose one of the suggested donation amounts. By default, these amounts are set at €15, €25, €50 and €100.Suggested donation amounts adjustableIn the Dashboard, these amounts are customisable via Settings/ Set donation amounts, allowing you to experiment with the right amounts based on average donation amounts or linked to impact.Show text at donation amountAn explanation or encouragement can be added to each suggested donation amount. This explanation appears when the donor hovers over the amount. You can use this explanation to make the proposed donation amount concrete or as an encouragement, for example:Donation form in registration flow (self-donation)Not only on the donation form are donation amounts customisable. The sign-up flow also includes a donation form. Of course, these amounts are also adjustable, and it is possible to display a text with each amount.
Match funding
Match funding is a tool that can be used in both crowdfunding and peer-to-peer fundraising. It allows Companies and Funds to support Fundraisers and campaigns on the iRaiser platform.Content articleGeneralUseType Match fundingStart donationMultiply DonationOutputExcelGeneralTwo forms of Match funding are supported within the iRaiser framework:1. Starter donation2. Multiply DonationsWith the first variant, each new action, Campaign or Fundraiser receives an initial donation of a fixed amount from the company or fund. This could be interesting at a fundraising event (each participant is sponsored with xx euros by company X) or on a crowdfunding platform (each campaign receives an initial donation of €xx from company X).For the second variant, each donation is doubled (or far x-fold) by the company or fund doing the match funding. In both variants, the maximum amount available for the match funding can be set.The donation counter graphically displays the ‘match funding’contribution. Thereby, it can be referred to a page within the platform with more information. Match funding contributions are not subject to variable licence fees charged by iRaiser.Use On request, we can turn on Matchfunding functionality. You can find it then in the dashboard under Menu item 'Settings -> Match funding'. You can enable this at site, Sub site or project level by going to this level, managing it and going to Settings > Match funding and clicking on 'Yes, I want to use Match funding'.Following this, you can fill in the various fields:By organisation (mandatory field)Here you fill in the name of the organisation doing the match funding sponsoringColour You can choose a colour here and this colour will be reflected in the donation counter. Donations message Fill in a message here. This will be displayed with the donation. Suppose you enter "Match funding - Sustainability Fund" here it will look like this at the front end: More info URLTo provide more information about how your crowdfunding and Match funding works, you can create a Menu item (at site or segment level). You can put the url of this behind it. Once an url has been entered, an i will appear next to it where the user can click to read more information. Type Match funding1. Start donationWith this type of Match funding, the organisation donates the first part of target amount when an action is created, i.e. not when making a donation. After the action is created, a (manual) donation is made directly on this action. You set its amount under Amount. You can optionally set a Maximum amount. Once that amount is reached, no more match funding will be done.An example of this type of match funding can be seen here2. Multiply DonationsThis type of Match funding focuses on Donations, and here the organisation multiplies every donation. After a donation is made, it is multiplied immediately. At Number, you can set how often you want to double the donation.Suppose 100 euros is donatedIf you set once, the organisation will add 100 euros.If you set twice, the organisation will add 200 euros.If you set 3x, the organisation will add 300 euros.If you set 4x, the organisation will add 400 euros.You can also set limits. A limit indicates what the maximum doubling can be. If you have set 4x as the number and a limit of 400 euros, and someone donates 200 euros then the amount the organisation contributes is 400 euros.Also here you can set a maximum amount. If that is reached then the pot is 'used up' and no more Match funding is done.An example of this type of match funding can be seen here.If you have this type of match funding active and you make a manual donation, you have to choose whether to matchfund the manual donation or not: OutputA donation made through Match funding is a manual automatic donation. It looks as follows:Match funding is linked to the original donation. If you delete it then the matchfunding donation will also be deleted. If you move the original donation then the match funding moves with it too.ExcelThe Excel file adds a new type of Payment Method: Match funding. Here see an example of an Excel file with match funding in which the columns not used by matchfunding have been omitted for convenience. Interested in this functionality on your platform? Then contact us.
PSP description
Any transaction that is done has a description. If there is no PSP description filled in then it will say Donations <sitename> or Registration fee <sitename>, depending on whether it is a regular donation or one to which registration fee is linked.
You can add extra text to the PSP description. This will then appear with the description and either for Donations <sitename> or for Registration fee <sitename>.
Example:
Here is the PSP description "PSP description with attribute" entered
In the Buckaroo dashboard (this works the same with other payment providers), this looks like this:
A donor will also see this on their bank statement or banking app. Depending on the number of characters filled in, the PSP description will be shown and therefore visible to a donor.
You can set the PSP description per level, and in Buckaroo's (or another payment provider's) dashboard you can then search for all donations with that attribute.
Monthly report
What is included in the Monthly reports?Directly after the end of a calendar month, a financialële Monthly report is available within the iRaiser Dashboard. The financialële Monthly reports contain a sum of all income and expenses in the month in question. It includes the following transactions:transactions that have been given the status 'paid' in the month in question only transactions settled via the online checkoutsuccessful PayPal and Tikkie transactions are also included in the statisticsThe Monthly reports can be viewed by month and downloaded by the site administrator in an excel file.What do the columns mean?All black amounts are income and all red amounts are expenses.DonatedThis includes donation income. Both regular donations and any start-up donations. It is a sum of the donation amounts. This does not include contributions to transaction fees, registration fees and webshop revenue.Registration feeThis includes receipts from paid registration fees.WebshopThis includes receipts from webshop items purchased at registration.Total refunded/refundedThe total amounts refunded by the site administrator and the total refunded by an end user, respectively.Transaction fees including VATThis is the cost of the payment service provider including VAT. PLEASE NOTE: this is an eo good indication of these costs. The costs may differ slightly from the actual payment service provider costs. For the actual payment service provider costs, please refer to the statement of these costs by the relevant payment service provider that can be seen in the payment service provider's dashboard. These transaction fees are automatically deducted from payouts by the payment service provider. iRaiser fees incl. VATThis refers to iRaiser's variable licence fees including VAT. These are calculated automatically per transaction based on the applicable agreements. In case of a volume tier this is automatically taken into account. The corresponding invoice of these costs can be downloaded via the download button. These variable iRaiser licence fees are automatically deducted from the payouts by the payment service provider. unless other agreements have been made. Split by Sub site and CampaignAt th top of the report are the totals for the entire website. A breakdown is then given on that:All transactions directly below the website homepage, broken down by Campaigns. Below that are the income from transactions on Fundraisers and Team pages created directly under the homepage and therefore not covered by a Campaign. Finally, general Donations made directly on the website's homepage. At the bottom there is a subtotal of all transactions directly under homepage, i.e. not under a Sub site or Campaigns. In case of using the iRaiser Sub site module: all transactions per Sub site. For each Sub site, a breakdown of transactions per Campaigns is also given. Below that are the income from transactions on campaign and team pages that were created directly under the Sub site page and thus do not fall under a campaign. Finally, general Donations made directly on the website's Sub site page. At the bottom is a subtotal of all transactions directly under the relevant Sub site.
Donations
This page shows an overview of all donations (including manual and matchfunding) that fall under the level you are currently working on. You can look up specific donations here, see more information about a particular donation and move donations around. You can also make a download of all donations. Article content:OptionsDonations searchPeriodColumnsDownloadInformationManagement optionsManageMoveAnonymiseRemoveOptionsDonations searchIn the search bar (top right), you can search by a name, e-mail address or transaction id. The transaction id is the number that usually starts with T2023 and is a unique number. Through that number, you can quickly trace a donation.PeriodYou can choose to show only donations from a certain period. If you have many donations, or are only interested in recent or older donations, this may come in handy. You select a period by clicking on 'Period'.Then select the desired period:To make navigating the dashboard easier, we save the period selection in the browser, so the next view you view will also have this period pre-selected. ColumnsThere are several columns belonging to the donations:The columns Date, Amount, Payment status and Payment method are clickable. You can filter with these. If you click it again, it will filter in reverse.At the 'Donation on' column, you can hover over it with the mouse. You will then see the level at which the donation was made appear.In the column 'Amount' you will see icons when web shop items, discount codes or rewards are involved. You can recognise donations with a web shop item by the shopping cart. For donations where a discount code was used, you will see a ticket icon and for donations where a reward was chosen, you will see a gift behind the donation. DownloadYou can use the 'Download' button to create a Download of all donations under where you are at the moment. After clicking the button, an Excel file is generated and its link is sent to the e-mail address you are logged in with. If you click on the link (and are logged in) then you can open the Excel file. If you have made a selection you will only see the donations made in that period. The second tab of the Excel file shows the answers to the additional questions. InformationClicking on the i's will show you all the information about the donation:If there is a donation with a reward you will also see this. Here, you can click on the box to indicate that the reward has been processed:Management optionsIf you click on the three dots you will see the options you have with a donation. These are Manage, Move, Anonymise and DeleteManageBy managing a donation, you can change a donor's name, or change a message accompanying the donation (for example, if a donor wants to correct a spelling mistake). You can also hide or make visible the name attached to a donation.MoveIt can happen that a donation has ended up in the wrong place, for example on a team instead of a team member. You can then move it by clicking on the three dots and move and find the place where the donation should go. If there is a registration fee attached to the donation, you cannot move it. You cannot move manual donations either. If you want to move them, you can delete them in one place and add them in another. Finally, you cannot move donations made via matchfunding. You can only do that after the matchfunding donation (which is listed as a manual donation) has been removed.AnonymiseThis option allows you to completely anonymise a donation. The account number information will be removed and you will see 'Anonymous Anonymous (Name Shielded)' as a donor.RemoveYou can only delete donations made with a test checkout. You can delete them via this option. Real donations are always saved.





