A/B testing

Settings ⟶ Rewards (Crowdfunding)Do you want to give Users extra motivation to Donate? Then maybe rewards are right for your website. With rewards, you can link a goal or consideration to a specific amount you choose. For each reward, you can indicate whether the donor's address should be requested so that you can send the reward afterwards. You can also indicate how many of these rewards are available, and the availability is automatically updated as soon as the donor chooses this reward.Also, you can indicate how many of these rewards are available and the availability is automatically updated as soon as the donor chooses this reward.Add rewardsSelect Yes under the heading Rewards on DonationsEnter the donation amount under Amount (tip: start with an amount higher than € 5,-)Enter a Title inEnter a Description Select at Reward payout whether it is a physical reward to be sentIndicate the availability of the reward at Number available (Optional)Tick I want to send the reward.. at (Optional)Label the reward as recommended with the button Mark as recommended (Optional)Click Save or select Add another reward to make multiple rewards availableRewards After a contributor has chosen a reward, the data (title, description, etc.) of this reward cannot be modified by the Managers. This requires contacting the iRaiser support team (chat, email or phone) to do so. This measure is in place to prevent fraud.The main level administrator (site administrator) can enable an automatic Emails in order to be informed of the chosen (physical) rewards. This e-mail is fully customisable and can be found under: Emails > Emails to site administrator > Receive Donations linked to a physical rewardA reward that has already been sent and thus completed can be marked as such by the site administrator. By clicking on the gift icon behind the donation in question, the details screen appears, where at the bottom the reward can be ‘ticked’; off. Here the processing time appears. This time is also shown in the Excel export.

It is possible to track visitor behaviour on the iRaiser website, through Google Analytics. You can also have tracking pixels added by a support person upon request.Via Integrations > Google Analytics you can add a G-ID. From then on, measurements will come in to the linked GA4 property. You can find out the G-ID as follows:Click on Data streams: Then click on the url:On the top right you will see the ID:Visual ID:Add the G-ID. DatalayerWe fill an object with data that is pushed in the window.dataLayer so it can be used by Googles Tag Manager. Here you can see some examples of the object that is available, so it is clearer what kind of data you can expect here. For the full information, see the file: "Google Analytics 4 - Donation Purchase Event Documentation" (the are multiple tabs in that file)Here you can see examples of the datalayer after a Donations on an action page and in the Sign up flow:Example of the datalayer after donation on an action page:{"transaction_id": "T_0168de416b8d87cb47af12270e6a2a6cd6243c1f","affiliation": "iRaiser","value": "60. 0","currency": "CHF","payment_type": "ideal","items":"{"item_id": "D_0168de416b8d87cb47af12270e6a270a6cd6243c1f","item_name": "Donation on action by Henk Vries","item_brand": "iRaiser","item_category": "Fundraisers","item_category_2": "henk-vries-2","item_category_3": "Private","price": "60. 0","quantity": 1},{"item_id": "TC_0168de416b8d87cb47af12270e6a2a6cd6243c1f","item_name": "Transaction costs","price": "2.0","quantity": 1}]}&&">"item_category_3": "private","price": "60. And after the Sign up flow:{"transaction_id": "T_6a52a2e56689d38fc0dd3416869060e3367f57e3","affiliation": "iRaiser","value": "65. 0","currency": "EUR","payment_type": "ideal","coupon": "Discount code (as used)""items":[{"item_id": "D_57ef9a1aed94fe3129f995492a4b97f0b7bcfdb8","item_name": "Start donation","item_brand": "iRaiser","item_category": "Action","item_category_2": "john-doe","price": "15. 0","quantity": "1"},{"item_id": "RF_57ef9a1aed94fe3129f995492a4b97f0b7bcfdb8","item_name": "Registration fee","item_variant": "This is Registration fee","price": "50. 0","quantity": "1"},{item_id: "WI_Webshop item name",item_name: "Webshop item title",item_variant: "Item variant (as present)",price: "15.0",quantity: "1"}]}  

What is included in the Monthly reports?Directly after the end of a calendar month, a financialële Monthly report is available within the iRaiser Dashboard. The financialële Monthly reports contain a sum of all income and expenses in the month in question. It includes the following transactions:transactions that have been given the status 'paid' in the month in question only transactions settled via the online checkoutsuccessful PayPal and Tikkie transactions are also included in the statisticsThe Monthly reports can be viewed by month and downloaded by the site administrator in an excel file.What do the columns mean?All black amounts are income and all red amounts are expenses.DonatedThis includes donation income. Both regular donations and any start-up donations. It is a sum of the donation amounts. This does not include contributions to transaction fees, registration fees and webshop revenue.Registration feeThis includes receipts from paid registration fees.WebshopThis includes receipts from webshop items purchased at registration.Total refunded/refundedThe total amounts refunded by the site administrator and the total refunded by an end user, respectively.Transaction fees including VATThis is the cost of the payment service provider including VAT. PLEASE NOTE: this is an eo good indication of these costs. The costs may differ slightly from the actual payment service provider costs. For the actual payment service provider costs, please refer to the statement of these costs by the relevant payment service provider that can be seen in the payment service provider's dashboard. These transaction fees are automatically deducted from payouts by the payment service provider. iRaiser fees incl. VATThis refers to iRaiser's variable licence fees including VAT. These are calculated automatically per transaction based on the applicable agreements. In case of a volume tier this is automatically taken into account. The corresponding invoice of these costs can be downloaded via the download button. These variable iRaiser licence fees are automatically deducted from the payouts by the payment service provider. unless other agreements have been made. Split by Sub site and CampaignAt th top of the report are the totals for the entire website. A breakdown is then given on that:All transactions directly below the website homepage, broken down by Campaigns. Below that are the income from transactions on Fundraisers and Team pages created directly under the homepage and therefore not covered by a Campaign. Finally, general Donations made directly on the website's homepage. At the bottom there is a subtotal of all transactions directly under homepage, i.e. not under a Sub site or Campaigns.  In case of using the iRaiser Sub site module: all transactions per Sub site. For each Sub site, a breakdown of transactions per Campaigns is also given. Below that are the income from transactions on campaign and team pages that were created directly under the Sub site page and thus do not fall under a campaign. Finally, general Donations made directly on the website's Sub site page. At the bottom is a subtotal of all transactions directly under the relevant Sub site.

Any transaction that is done has a description. If there is no PSP description filled in then it will say Donations <sitename> or Registration fee <sitename>, depending on whether it is a regular donation or one to which registration fee is linked.You can add extra text to the PSP description. This will then appear with the description and either for Donations <sitename> or for Registration fee <sitename>. Example:Here is the PSP description "PSP description with attribute" enteredIn the Buckaroo dashboard (this works the same with other payment providers), this looks like this:A donor will also see this on their bank statement or banking app. Depending on the number of characters filled in, the PSP description will be shown and therefore visible to a donor.You can set the PSP description per level, and in Buckaroo's (or another payment provider's) dashboard you can then search for all donations with that attribute. 

General target urlsOur flows for starting fundraisers and donating largely follow a fixed sequence. In order to measure things even better, for instance in your own Google Analytics, the flow for starting an fundraiser and donating is described below.Below you need to replace <Mainurl> with the url of your platform.Good to know is that the url may be different. If your site uses sub sites (i.e. an extra layer above campaigns) then the main url will also be different. It will look like this: <sub site name.Mainurl> and replaces <Headurl> in the flow below, if you want to measure the flow at sub site level.If you want to set up a measurement in analytics, you can replace the ID and fundraiser url with .*Example:https://demo1.kentaa.nl/actie/.*/donate/.*/thanksHere you replace <fundraiser-url> and <ID> with .* to capture this.Click on the link below to go directly to the relevant flow1. Start fundraiserStarting general fundraiser at site levelIndividualCreate a teamTeam memberStarting fundraiser for a campaignsIndividualCreate a teamTeam member2. DonateGeneral donationDonate to a campaignDonate to an fundraiserDonate to a teamDonating to a sub site1. Start fundraiserhttps://<Hoofdurl>/come-in-fundraiser/choose--> choice page for which you want to start an fundraiser. This can be at website level, for a sub site or for campaign (or a combination of these)a. Start general fundraiser at site levelhttps://<Hoofdurl>/subscribing is redirected to https://<Hoofdurl>/participate/how-to-participate  -> choose between participating as an individual, team or team memberWherever mandatory is indicated, this step always returns in the registration flow. If it is optional, this step may not appear in your application flow, depending on the configuration.i. IndividualSubscribehttps://<Mainurl>/participate/how-to-participate --> choice page individual, team, team member (mandatory)https://<Hoofdurl>/participate/who-are-you --> enter personal data (mandatory)https://<Hoofdurl>/participate/registration --> choose registration fee (optional)https://<Headurl>/participate/choose-activity --> choose activity (optional)The above steps can be changed in terms of order in the dashboard under settings > login flow, so they may be different for you.https://<Hoofdurl>/participate/fundraising-page --> create personal page (mandatory)https://<Mainurl>/participate/extra-questions --> additional questions (optional) https://<Hoofdurl>/participate/webshop --> webshop (optional)https://<Headurl>/participate/start-donation --> make start-donation? (optional)https://<Hoofdurl>/participate/summary --> overview page with your total order (mandatory)Add another person (optional)Here you enter the flow again but with /2 after the url, for example:https://<Headurl>/participate/who-are-you/2Rounding up:https://<Hoofdurl>/participate/complete --> how would you like to pay? (mandatory)https://<Hoofdurl>/participate/done --> payment succeeded (mandatory)https://<Mainurl>/action/fundraiserurl--> then return to the fundraising page you just created (replace fundraiserurl with the url of the page, optional)ii. Create teamThis flow has the same structure. However, there is an extra step in it, which is in bold.Subscribehttps://<Mainurl>/participate/how-to-participate --> choice page individual, team, team member (mandatory)https://<Hoofdurl>/participate/who-are-you --> enter personal data (mandatory)https://<Hoofdurl>/participate/registration --> choose registration fee (optional)https://<Headurl>/participate/choose-activity --> choose activity (optional)The above steps can be changed in terms of order in the dashboard under settings > login flow, so they may be different for you.https://<Hoofdurl>/participate/team-page --> create team page (mandatory)https://<Hoofdurl>/participate/fundraising-page --> create personal page (mandatory)https://<Mainurl>/participate/extra-questions --> additional questions (optional) https://<Hoofdurl>/participate/webshop --> webshop (optional)https://<Headurl>/participate/start-donation --> make start-donation? (optional)https://<Hoofdurl>/participate/summary --> overview page with your total order (mandatory)Add another person (optional)Here you enter the flow again but with /2 after the url, for example:https://<Hoofdurl>/participate/who-are-you/2Rounding up:https://<Hoofdurl>/participate/complete --> how would you like to pay? (mandatory)https://<Hoofdurl>/participate/done --> payment succeeded (mandatory)https://<Mainurl>/team/teamurl --> then return to the team page you just created (replace team-url with the url of the page, optional)iii. Team memberThere is also an extra step here, which is in boldSubscribehttps://<Headurl>/participate/how-to-participate--> choice page individual, team, team member (mandatory)https://<Hoofdurl>/join/team-member --> select team you want to join (mandatory)https://<Hoofdurl>/participate/who-are-you --> enter personal data (mandatory)https://<Hoofdurl>/participate/registration --> choose registration fee (optional)https://<Mainurl>/participate/choose-activity --> choose activity (optional)The above steps can be changed in terms of order in the dashboard under settings > login flow, so they may be different for you.https://<Hoofdurl>/participate/fundraising-page --> create personal page (mandatory)https://<Mainurl>/participate/extra-questions --> additional questions (optional) https://<Hoofdurl>/participate/webshop --> webshop (optional)https://<Headurl>/participate/start-donation --> make start-donation? (optional)https://<Hoofdurl>/participate/summary --> overview page with your total order (mandatory)Add another person (optional)Here you enter the flow again but with /2 after the url, for example:https://<Hoofdurl>/participate/who-are-you/2Rounding up:https://<Hoofdurl>/participate/complete --> how would you like to pay? (mandatory)https://<Hoofdurl>/participate/done --> payment succeeded (mandatory)https://<Mainurl>/action/fundraiserurl--> then return to the fundraising page you just created (replace fundraiserurlwith the url of the page, optional) B. Starting fundraiser for a campaign i. IndividualSubscribehttps://<Hoofdurl>/project/<Campaign name>/participate/how-to-participate --> choice page individual, team, team member (mandatory)https://<Hoofdurl>/project/<Campaign name>/participate/who-are-you--> enter personal data (mandatory)https://<Hoofdurl>/project/<Campaign name>/participate/registration --> choose registration fee (optional)https://<Hoofdurl>/project/<Campaign name>/participate/choose-activity --> choose activity (optional)The above steps can be changed in terms of order in the dashboard under settings > submission flow, so they may be different for youhttps://<Mainurl>/project/<Campaign name>/participate/fundraising-page --> create personal page (mandatory)https://<Hoofdurl>/project/<Campaign name>/participate/extra-questions --> additional questions (optional)https://<Hoofdurl>/project/<Campaign name>/participate/webshop --> webshop (optional)https://<Headurl>/project/<Campaign name>/participate/start-donation --> make start-donation? (optional)https://<Hoofdurl>/project/<Campaign name>/participate/summary --> overview page with your total order (mandatory)Add another person (optional)Here you enter the flow again but with /2 after the url, for example:https://<Hoofdurl>/project/<Campaign name>/participate/who-are-you/2Rounding up:https://<Hoofdurl>/project/<Campaign name>/participate/complete --> how would you like to pay? (mandatory)https://<Hoofdurl>/project/<Campaign name>/participate/done --> payment was successful (mandatory) https://<Mainurl>/action/fundraiserurl--> then return to the fundraising page you just created (replace fundraiserurl with the url of the page, optional)ii. Create teamThis flow has the same structure. However, there is an extra step in it, which is in bold.Subscribehttps://<Hoofdurl>/project/<Campaign name>/participate/how-to-participate --> choice page individual, team, team member (mandatory)https://<Hoofdurl>/project/<Campaign name>/participate/who-are-you --> enter personal data (mandatory)https://<Hoofdurl>/project/<Campaign name>/participate/registration --> choose registration fee (optional)https://<Mainurl>/project/<Campaign name>/participate/choose-activity --> choose activity (optional)The above steps can be changed in order in the dashboard under settings > login flow, so they may be different for you.https://<Hoofdurl>/projects/<Campaign name>/participate/team-page --> create team page (mandatory)https://<Mainurl>/project/<Campaign name>/participate/fundraising-page --> create personal page (mandatory)https://<Hoofdurl>/project/<Campaign name>/participate/extra-questions --> additional questions (optional)https://<Hoofdurl>/project/<Campaign name>/participate/webshop --> webshop (optional)https://<Headurl>/project/<Campaign name>/participate/start-donation --> make start-donation? (optional)https://<Hoofdurl>/project/<Campaign name>/participate/summary --> overview page with your total order (mandatory)Add another person (optional)Here you enter the flow again but with /2 after the url, for example:https://<Hoofdurl>/project/<Campaign name>/participate/who-are-you/2Rounding up:https://<Hoofdurl>/project/<Campaign name>/participate/complete --> how would you like to pay? (mandatory)https://<Hoofdurl>/project/<Campaign name>/participate/done --> payment was successful (mandatory) https://<Mainurl>/team/teamurl --> then return to the team page you just created (replace team-url with the url of the page, optional)iii. Team memberThere is also an extra step here, which is in boldSubscribehttps://<Hoofdurl>/project/<Campaign name>/participate/how-to-participate --> choice page individual, team, team member (mandatory)https://<Hoofdurl>/project/<Campaign name>/participate/team-member --> select team you want to join (mandatory)https://<Hoofdurl>/project/<Campaign name>/participate/who-are-you --> enter personal data (mandatory)https://<Hoofdurl>/project/<Campaign name>/participate/registration --> choose registration fee (optional)https://<Mainurl>/project/<Campaign name>/participate/choose-activity --> choose activity (optional)The above steps can be changed in order in the dashboard under settings > login flow, so they may be different for you.https://<Mainurl>/project/<Campaign name>/participate/fundraising-page --> create personal page (mandatory)https://<Hoofdurl>/project/<Campaign name>/participate/extra-questions --> additional questions (optional)https://<Hoofdurl>/project/<Campaign name>/participate/webshop --> webshop (optional)https://<Headurl>/project/<Campaign name>/participate/start-donation --> make start-donation? (optional)https://<Hoofdurl>/project/<Campaign name>/participate/summary --> overview page with your total order (mandatory)Add another person (optional)Here you enter the flow again but with /2 after the url, for example:https://<Hoofdurl>/project/<Campaign name>/participate/who-are-you/2Rounding up:https://<Hoofdurl>/project/<Campaign name>/participate/complete --> how would you like to pay? (mandatory)https://<Hoofdurl>/project/<Campaign name>/participate/done --> payment was successful (mandatory) https://<Mainurl>/action/fundraiserurl--> then return to the fundraising page you just created (replace fundraiserurl with the url of the page, optional)2. DonateIf you click donate then, if there is a choice, you will be taken to the following url:https://<Mainurl>/donate/choose --> If there is a choice then choose here what you want to donate toHere you have a choice between a general donation, a donation to a campaign, a donation to an fundraiser, a donation to a team and possibly a donation to a sub site. The choice depends on the settings of the platform.If you donate to an fundraiser, team or campaign on a sub site then the main url below should read as <sub site.mainurl>a. General donationhttps://<Hoofdurl>/donate --> choose amount and enter personal datahttps://<Headurl>/donate/<ID>/thanks --> thanks page you return to after paying.https://<Hoofdurl>/donate/<ID>/share --> page where you can share that you donated.https://<Hoofdurl>/donate/<ID>/periodic-donation --> page where you can indicate to become a structural donor (optional)b. Donate to campaignhttps://<Hoofdurl>/project/<Campaign-url>/donate --> choose amount and enter personal datahttps://<Mainurl>/project/<Campaign-url>/donate/<ID>/thanks --> thanks page you return to after paying. https://<Mainurl>/project/<Campaign-url>donate/<ID>/share --> page where you can share that you donated.https://<Hoofdurl>/project/<Campaign-url>/donate/<ID>/periodic-donation --> page where you can indicate to become a structural donor (optional)c. Donating to an fundraiserhttps://<Mainurl>/action/<fundraiserurl>/donate --> choose amount and enter personal datahttps://<Mainurl>/action/<fundraiserurl>/donate/<ID>/thanks --> thanks page you return to after paying. https://<Mainurl>/action/<fundraiserurl>/donate/<ID>/share --> page where you can share that you donated.https://<Mainurl>/action/<fundraiserurl>/donate/<ID>/periodic-donation --> page where you can indicate to become a structural donor (optional)d. Donating to a teamhttps://<headurl>/team/<team-url>/donate --> choose amount and enter personal detailshttps://<Mainurl>/team/<team-url>/donate/<ID>/thanks --> thanks page you return to after paying. https://<headurl>/team/<team-url>donate/<ID>/share --> page where you can share that you donated.https://<Hoofdurl>/team/<team-url>/donate/<ID>/periodic-donation --> page where you can indicate to become a structural donor (optional)e. Donating to a sub sitehttps://<sub site.Hoofdurl>/donate --> choose amount and enter personal detailshttps://<sub site.Mainurl>/donate/<ID>/thanks --> thanks page you return to after paying.https://<sub site.Hoofdurl>/donate/<ID>/share --> page where you can share that you donated.https://<sub site.Hoofdurl>/donate/<ID>/periodic-donation --> page where you can indicate to become a structural donor (optional) 

One of the most important pages within the platform is the donation page. In the donation form, the donor can decide how much to donate, or choose one of the suggested donation amounts. By default, these amounts are set at €15, €25, €50 and €100.Suggested donation amounts adjustableIn the Dashboard, these amounts are customisable via Settings/ Set donation amounts, allowing you to experiment with the right amounts based on average donation amounts or linked to impact.Show text at donation amountAn explanation or encouragement can be added to each suggested donation amount. This explanation appears when the donor hovers over the amount. You can use this explanation to make the proposed donation amount concrete or as an encouragement, for example:Donation form in registration flow (self-donation)Not only on the donation form are donation amounts customisable. The sign-up flow also includes a donation form. Of course, these amounts are also adjustable, and it is possible to display a text with each amount.

Add manual donationsDonations ⟶ Manual donationsFirst go to the level at which you want to add a manual donation. This can in fact be done at all levels of the iRaiser website (Main level, on a Sub site, to a Campaign, a team or an Action).Then go to the Menu item Donations and click on Manual donations.Click on Add Manual donations.A new window opens.Fill in the date and time the donation was made. By default, the current date and time are entered here.Fill in the Amount the donation amount.Fill in a First name and Surname as well. The remaining fields are optional.Optional: tick Anonymous  if the donor's name should not be shown at the front of the website.Click on SaveThe manual donation has been added and will be counted in the donation counter(s).Please note! It is also possible to enter a negative manual donation, for example, to reduce the total amount on the meter. Simply insert a minus-dash (-) before the amount. A negative Donations will not be displayed on the website.In case you are working with Match funding and it is active where you add a manual donation, you have to choose whether the manual donation should also be Matchfunded or not.

When you click 'Donate', you will be given the choice of who you want to donate to. Depending on how your website is structured, you may be given the following options:Donate to:PersonTeamCampaignSub site (one level above Campaign)Sub siteGeneral Donations (website level)In some cases, it may not be desirable for people to be able to Donate directly to a Campaign or Sub site. And sometimes a general donation is also undesirable. For this reason, this option can be turned off. On Fundraisers and Teams by the way, donations can always be made.You can also donate to a company, but this option is not in the selection screen. To do so, you have to go to the company page first and then click Donate.Turn off donation optionTo turn off the Donations option aa a project page, segment page or general Donations, first go to that level within the dashboard. General Donation hangs under website level, so there you can go directly to Settings > Donate. If you want to turn off the option to donate on a specific Campaign page or Sub site, you first have to manage that Campaign or Sub site and then go to Settings > Donate. You will then see the following:If you uncheck the box then it is still possible to Donate on Campaign and Team pages under that Campaign/segment/general donation. However, you will then no longer be able to Donate on that page itself. So if you set this at the website level, you will no longer be able to make a general donation.If you leave the checkmark on, it is again possible to donate on that page.

Settings > Extra descriptionIn the Extra description, you can enter an extra attribute. You can add this attribute at all levels. So at website- Sub site, campaign level. This can be useful to earmark money or give a label to certain Fundraisers, for example.The donor or fundraiser does not see anything about this attribute, but it is added to the overviews you can create by clicking 'download'. For example, in an Overview of Donations or Fundraisers. You will then find it in the Excel file in the column headed 'Characteristic'.Via the api, it also returns. The additional attribute there is called:external_reference    string     External reference for this site. For more information about the api, please visit our Developer Portal

Within the platform, there are various options for viewing statistics. For example, you can export Donations, Fundraisers, Teams, Campaigns and Sub sites, as well as view Monthly reports. We also have ready-made overviews of relevant overall statistics and more on this in this support article.FiguresThe key figures can be found at the website level under Analytics > Download statistics. Here you can select a certain period for which you want to see the key figures and then click 'Create Excel file'. This will give you an Overview of the relevant key figures (the content may vary based on the content of your platform). These key figures can be useful to analyse the data on the platform and make adjustments if necessary.Specifically, you will see key figures in the following categoriesën (if present on the platform):PaymentsDonorsDonations by deviceDonations by payment method Average donation amountNumber of donationsPay Later Actions (including closed and invisible)TeamsProjectsSegmentsTransactionsAnalyticsAt each level you will see Analytics. These are graphically displayed statistics on the following components:Number of DonationsAverage donatedNumber of FundraisersSmile of participantsAnd if used on the platform:Selected ActivitiesSelected Registration feesReturning participantsYou can select a period you want to see the Analytics from at the top and you can optionally choose to download the statistics as a pdf.If you hover over the Analytics itself, you will see more information about it. Under 'Number of Donations', for example, you can see how many donations have been made. Statistics from underlying levelsBy default, statistics from underlying levels are turned on. This means that all statistics are shown. If you turn this off then you only get the statistics of that level. Concretely, for example, this looks like this:You are at the website level and also have Campaigns. If you don't choose to show statistics from underlying levels then you will only see statistics done at the website level. For example, general Donations. You won't see a donation made on a Campaign then.StatisticsOn each level you will also see general statistics:For example, you can immediately see the average donation amount, how many Donations there are and the amount raised. These statistics appear at every level. For example, for a Campaign specifically, you can immediately see all relevant information. In addition, action starters, for example, also see relevant statistics for them.Also here you see that toggle 'Also show statistics of underlying levels' and it works in the same way. With this, you differentiate between all statistics, and statistics that are directly below that level (which you are currently on). Statistics with this icon are clickable. This shows you graphs that are also clickable.